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Moda Senac

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Em 2019, a área de Moda do Senac RJ planejou uma série de iniciativas para atrair novos públicos. O plano incluía o lançamento de cursos, de novos laboratórios para aprendizagem, a contratação de um “embaixador” para a área e a criação de um concurso, encerrado no MAM com um grande evento de premiação e desfile produzido pelos alunos.

Como coordenadora de criação da área de Comunicação, meu desafio foi integrar esse conjunto de ações ao Branding Senac RJ de forma que conceito e discurso fossem percebidos em todos os pontos de contato com o público: ambientação das Unidades Senac, eventos próprios e de terceiros, mídias digitais, materiais de apoio e comunicação interna.

Por sua abrangência, o projeto demandava repertório visual amplo, que permitisse muitos desdobramentos. A base criativa partiu de paleta cromática complementar às cores institucionais, uma assinatura para o concurso e incluiu a contratação do ilustrador Willian Santiago, para criação de três personas identitárias para a Moda Senac.

Esse projeto foi desenvolvido no Departamento de Comunicação e Marca do Senac RJ.
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Ambientação dos laboratórios Senac.

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Evento de premiação do concurso no MAM.

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